Tuesday, May 3, 2011

Phillips 2013

PHILIPS 2013 from productlaneevol on Vimeo.

PHILIPS 2013 from productlaneevol on Vimeo.

"The Continuation of Everything or The End of Global Capitalism"

"So Philips created a marketing strategy, a narrative, a hypothetical situation based on the total de-realization of matter. Its reasoning was straightforward "information is growing like deforestation and we want to burn shit". In the days leading up to the year 2013 a series of myriad events begin to unfold as Philips unleashes its controversial new brand concept. PHILIPS 2013 has called on the worlds most polemic ideologies to join forces and celebrate what Philips is calling 'the continuation of everything'. The chosen date is seemingly a conscious effort to the dispel hysteria surrounding the end of the Mayan long count on December 21st 2012."

Phillips 2013 by Iain Ball

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