K Hole Trends

"Normcore understands the process of differentiation from a
nonlinear perspective. It’s addicted to the toolkit provided by
YOUTH MODE and never wants to put it away. Normcore doesn’t
want the freedom to become someone. Normcore wants the
freedom to be with anyone. You might not understand the rules
of football, but you can still get a thrill from the roar of the crowd
at the World Cup. In Normcore, one does not pretend to be above
the indignity of belonging.

Normcore moves away from a coolness that relies on difference
to a post-authenticity coolness that opts in to sameness.
But instead of appropriating an aestheticized version of the
mainstream, it just cops to the situation at hand. To be truly
Normcore, you need to understand that there’s no such thing
as normal.

(...)

Normcore capitalizes on the possibility of misinterpretation as an opportunity for connection — not as a threat to authenticity.

 (...)

Individuality was once the path to personal freedom — a way to
lead life on your own terms. But the terms keep getting more
and more specific, making us more and more isolated. Normcore
seeks the freedom that comes with non-exclusivity. It finds
liberation in being nothing special, and realizes that adaptability
leads to belonging. Normcore is a path to a more peaceful life."

From K-Hole Trends latest issue Youth - A report on Freedom, which proposes the beautiful concept of Normcore.